We report production, not patient count
A dental ppc company reporting new patients is reporting a number that can rise while your practice stands still.
Dental PPC
PPC For Dentists That Buys Consultations, Not Toothaches
Techzenix runs dental paid advertising split by procedure, because an emergency toothache click and an implant consultation click cost about the same and are worth entirely different amounts to your practice.
Production / patient$0▲ the real number
Cost per lead$0◆ looks fine
Implant consults0/mo▲ from 2
Calls reaching voicemail · trend34% → 6%
Google Ads
Local Services Ads
Performance Max
Meta
$340 → $1,180production per new patient from paid raised
2 → 19 / moimplant consultation requests increased
3 channelsGoogle Ads, Local Services Ads and Meta for dental practices
What we do
Dental PPC split by procedure value.
Techzenix is a dental PPC agency that manages paid advertising for dental practices. Dental PPC covers Google Ads search campaigns separated by procedure, Local Services Ads, radius targeting and the call tracking that connects spend to booked appointments. As a dentist ppc company we work with single location practices, cosmetic and implant clinics, orthodontists and small dental groups across the United States, United Kingdom and UAE.
Why it misleads
Why most dental PPC fills the wrong chairs.
Dental paid advertising fails in a specific and expensive way, and it usually looks like success on the report.
Same account, two stories — flip the view.
- Campaigns
Every procedure is in one campaign
A practice runs general dentistry ads, gets a healthy volume of new patients, and grows barely at all. The reason is that emergency and checkup clicks are cheap to convert and worth little, while implant and cosmetic clicks convert more slowly and are worth several thousand each. Blended together, the cheap conversions dominate the reporting and the budget follows them.
Healthy volumereportedBarely growsreality - Cost per lead
Cost per lead looks fine and production does not move
A dental account producing appointments at forty dollars each sounds excellent. If those appointments are hygiene visits worth a hundred and fifty, the practice is running to stand still. The number that matters is production per new patient by campaign, and almost nobody reports it.
$40 / leadreportedFlat productionreality - Targeting
The radius is too wide
Dental is intensely local. Patients will not drive forty minutes for a checkup, though they might for an implant specialist. Running one radius for all procedures wastes money on the routine work and under reaches on the specialist work.
Wide reachreportedWasted spendreality - Intake
Ads run when nobody answers the phone
Dental enquiries are frequently calls, and the practice is closed evenings and weekends when a lot of searching happens. Either the ads should be scheduled around answering capacity, or there needs to be a way to capture the call. Paying for clicks that reach voicemail is the most common waste in dental accounts.
Ads livereportedVoicemailreality
What we manage
Structured around procedure value.
Our dental ppc management is structured around procedure value rather than patient volume.
Module 1 / 7
Call tracking
Set up first, with production values attached to campaigns so you can see what each is actually worth.
Who we work with
Who we work with.
General practices adding high value work
Usually the biggest gain available, because implant and cosmetic campaigns simply do not exist yet.
In practice
What this looks like in practice.
A single location general practice adding implants.
They ran one Google Ads campaign for general dentistry with a fifteen mile radius and no call tracking. It produced 40 to 50 new patients a month, almost all hygiene and emergency, and the practice was not growing. Ads ran continuously including evenings and Sundays when nobody answered.
Techzenix installed call tracking with production values, split the account into implant, cosmetic, emergency and general campaigns with separate radii, and scheduled ads around answering hours.
The trade that matters
New patients per month 46 → 39Production per new patient $340 → $1,180
- New patients per month from paid46→0
- Production per new patient$340→$0
- Implant consultation requests2 per month→0 per month
- Calls reaching voicemail34 percent→0 percent
- Monthly production from paid$15,640→$0
New patient numbers fell and production nearly tripled, because the budget stopped buying cheap appointments.
How we work
Call tracking first, bidding last.
- 01
Review
We audit your account, your radius and scheduling, and whether calls are being answered. If the problem is your front desk rather than your ads, we will say so before proposing management.
- 02
Plan
Procedure campaign structure, radius per procedure, budget split and production targets agreed in writing before changes go live.
- 03
Build
Call tracking first, then campaign separation, then bidding. Without production values attached, no dental account can be managed properly.
- 04
Launch
Rolled out in stages with monthly reporting on production per new patient by campaign, not appointment volume.
Why Techzenix
Why practices choose Techzenix.
We separate campaigns by procedure
It is the single highest impact change in most dental accounts and it takes a day.
We schedule ads around your phones
Paying for clicks that reach voicemail is the most common waste we find, and it costs nothing to fix.
Flat fee, not a percentage of spend
Which means advising you to reduce budget on low value procedures costs us nothing.
Pricing
What dental PPC management costs with Techzenix.
$2,000$60,000
At $15,000 a month, a percentage model costs $1,800 more — and gets more expensive every time it spends more of your budget.
Book a 30 minute account review →- Management starts at $1,200 per month as a flat fee for a single location.
- Multi location groups are priced per site.
- Standalone account audits start at $900.
- Ad spend is paid directly to Google, never through us.
Straight talk. If your schedule is already full with the cases you want, paid advertising is not your best spend. If it is full with cases you do not want, that is a campaign structure problem and it is fixable.
FAQ
Dental PPC FAQs
Dental clicks typically run fifteen to forty dollars depending on procedure and location, with implant and cosmetic terms at the higher end. Management fees are usually $800 to $3,000 per month for a single practice. Most practices need at least $2,000 in monthly ad budget for meaningful volume.
Specific procedures, in separate campaigns. General dentistry ads produce cheap appointments with low production value that consume the budget. Splitting implants, orthodontics and cosmetic into their own campaigns is what shifts the practice toward higher value work.
It depends entirely on the procedure. Sixty dollars for a hygiene patient may be poor value, while four hundred dollars for an implant consultation can be excellent. Dental ppc marketing should always be judged against production per new patient rather than against a flat cost per lead figure.
Where available, usually yes. They appear above regular search ads and are charged per lead rather than per click. Availability varies by market and they require verification, so they should be treated as an addition to search rather than a replacement.
Almost always because the campaign is buying low value appointments. Emergency and checkup clicks convert quickly and cheaply, so blended reporting looks healthy while production stays flat. Attaching production values to campaigns makes the problem visible immediately.
Yes. Multi location dental accounts need separate radius targeting per site and budget allocation that prevents your own practices bidding against each other, which is a common and expensive oversight.
Explore this cluster
The rest of the cluster.
Search rewards topical depth, so we connect this page with local SEO for dentists and digital marketing for dentists — every page reinforces the others instead of competing.
● Let's grow together
Is your advertising buying implants or toothaches?
Book a 30 minute review. Techzenix will look at your campaign structure, your radius settings and how many of your paid calls are reaching voicemail. No pitch deck.
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