Ecommerce Marketing Measured in Profit, Not Platform ROAS.
Techzenix is an ecommerce digital marketing agency for direct-to-consumer and multi-channel brands. We run SEO, paid, email and conversion work against contribution margin — the number that decides whether growth is worth having.
Contributionmargin,notplatformROAS.
Techzenix is an ecommerce marketing agency providing SEO, paid advertising, email and SMS, and conversion rate optimisation for online retailers. We work with direct-to-consumer brands, multi-channel retailers and Shopify Plus merchants across the United States, United Kingdom and Europe. As an ecommerce digital marketing company we report on blended customer acquisition cost and contribution margin rather than platform-reported return on ad spend.
Why ecommerce marketing reports look good while the business loses money.
Most ecommerce brands we audit are being told they are winning by a dashboard that is structurally incapable of telling them otherwise.
Platform ROAS is not a business metric
Meta claims a sale. Google claims the same sale. Your email tool claims it too. Add the reported numbers and they exceed your actual revenue. A 4x ROAS in Meta can be a 1.6x blended return in reality, and at typical ecommerce margins that is a loss on every order. Agencies report the platform number because it is the flattering one.
Margin decides whether growth helps you
Two brands with identical revenue and identical ad spend can be twenty points apart on contribution margin once shipping, payment fees, returns and cost of goods are counted. Scaling spend without knowing that number is how brands grow into insolvency.
Paid gets the budget, owned channels carry the profit
Email and SMS to existing customers convert at several times the rate of cold traffic and cost almost nothing per send. Most brands under-invest there because it is unglamorous and does not produce a rising spend chart.
Category pages do the SEO work, and almost nobody optimises them
Ecommerce SEO effort usually goes into blog posts that never convert. The pages that actually earn non-brand revenue are collection and category pages, and on most stores they carry a template title, no copy and no internal linking.
Our ecommerce marketing services.
Our ecommerce marketing services cover the full funnel, and our ecommerce digital marketing services are priced and reported as one system rather than separate channels.
Ecommerce and Shopify SEO
Category and collection page optimisation, technical fixes for faceted navigation and duplicate URLs, and non-brand ranking growth. As a Shopify marketing agency we work inside the platform constraints rather than fighting them.
Explore Ecommerce SEO →Ecommerce PPC
Google Shopping, Performance Max and Meta managed to blended acquisition cost and contribution margin, with proper incrementality checks rather than platform attribution.
Explore Ecommerce PPC →Ecommerce Web Development
Store builds and replatforms on Shopify, Shopify Plus and headless stacks. Speed, checkout flow and merchandising that hold up at scale.
Explore Web Dev →Email, SMS and Retention
Flows, segmentation and lifecycle programmes. These ecommerce marketing solutions usually deliver the fastest margin improvement of anything on this list, because you already paid to acquire the audience.
What this looks like in practice.
Their agency reported a 4.1x blended ROAS and monthly revenue was growing. The finance team could not work out why cash was getting tighter every quarter. Platform-reported conversions exceeded actual orders by 38%.
We rebuilt reporting around contribution margin per order, cut spend on the campaigns that were claiming credit for repeat purchases, rewrote the top 40 collection pages, and built post-purchase and win-back email flows that did not exist.
The headline ROAS number got worse. The business got significantly more profitable. That is the trade, and it is the one an agency compensated on ad spend will never propose.
A simple loop from audit to compounding pipeline.
Audit
We review your rankings, website, competitors and buyer journey. You get the findings whether or not you hire us.
Map
We build the keyword and page plan, mapped to search intent and checked for overlap before anything is written.
Build
Pages, content and technical fixes ship in priority order, easiest wins first.
Compound
Monthly reporting against pipeline, not vanity traffic. We adjust based on what converts.
Why brands choose Techzenix over a typical ecommerce marketing agency.
We are not paid on ad spend
Percentage-of-spend pricing pays an agency to spend more of your money. We charge a flat retainer, which means recommending you cut spend costs us nothing.
What ecommerce marketing costs with Techzenix.
We do not charge a percentage of ad spend. We are also a poor fit for brands under roughly $50,000 monthly revenue, where the fixed retainer is hard to justify and founder-led marketing usually works better.
Results That Speak for Themselves
Explore how we've helped businesses grow organically with SEO.
Game-Changing Results
Techzenix completely transformed our online visibility. Within six months, our organic traffic tripled and we started ranking on the first page for our most competitive keywords. Their team understood our logistics business inside out.
Bookings Doubled
We saw a 120% increase in direct bookings after partnering with Techzenix. Their SEO and content strategy positioned us as a top option in every city we operate in. Truly outstanding work and very responsive support.
Quality Leads, Real Cases
Our case inquiries went from a trickle to a steady stream of qualified leads. Techzenix knows how to market law firms ethically and effectively. Our consultation bookings are up 85% year over year.
Phone Hasn't Stopped Ringing
Local SEO with Techzenix put us on the map, literally. We rank in the top three on Google Maps across all our service areas. The phone hasn't stopped ringing since they took over our digital marketing.
Conversions Up 3x
Their paid ads and landing page optimization tripled our quote requests in just four months. The Techzenix team is data-driven, transparent with reporting, and genuinely cares about ROI. Highly recommended.
New Patients Every Week
Since working with Techzenix our practice has welcomed over 60 new patients each month from organic search alone. Their understanding of healthcare marketing compliance and patient psychology is impressive.
Brand Visibility Skyrocketed
Techzenix built our brand from the ground up online. Our social presence, organic reach, and customer engagement have all grown beyond expectations. They feel like an extension of our own team.
Ecommerce Marketing FAQs
An ecommerce marketing agency handles SEO, paid advertising, email and SMS, and conversion optimisation for online stores. The difference from a general agency is margin literacy — understanding that ecommerce runs on thin contribution margins, so acquisition cost and profit per order matter more than revenue growth.
Ask two questions. What do you report on, and how are you paid. If the answer is platform ROAS and a percentage of ad spend, their incentive is to spend more of your money and show you the flattering number. The best ecommerce marketing agency for you will report blended acquisition cost and charge a flat fee.
It is not wrong so much as incomplete and double-counted. Every platform claims credit for conversions it touched, so the totals overlap. Blended return — total revenue divided by total spend across all channels — cannot be inflated the same way, which is why it should be your headline number.
Collection and category page improvements often show within 8 to 12 weeks because those pages already have authority and just lack optimisation. Building non-brand organic into a meaningful revenue share typically takes 6 to 9 months.
A consultant fits if you have an in-house team that needs direction. A full ecommerce marketing firm fits if you need execution across channels. We offer both, and we will tell you which you need rather than defaulting to the larger engagement.
Shopify and Shopify Plus are most of our work, and we also handle headless builds and BigCommerce. We do not take on Magento migrations. Being honest about that saves everyone a difficult project.
Other industries we grow.
Ready to find out what your marketing actually earns?
Book a 30-minute audit. We will rebuild your blended acquisition cost from real numbers and show you where the margin is going. No pitch deck.