We measure booked jobs, not leads
And we report callback time alongside the account, because for trades it is frequently the largest single lever.
Home Services PPC
Trades PPC Where The Job Goes To Whoever Answers First
Techzenix manages Google Ads for HVAC, plumbing, roofing and electrical contractors. In this industry the best account in the world loses to the competitor who picks up the phone faster, so we manage both.
Cost / booked job$0▲ the real number
Unanswered calls0%◆ peak season
Booked job rate0%▲ from 19%
Unanswered calls · peak season31% → 4%
Google Ads
Local Services Ads
Google Guaranteed
Meta
19% → 44%enquiry to booked job rate raised
31% → 4%unanswered calls during peak season cut
2 channelsGoogle Ads and Local Services Ads for HVAC, plumbing and roofing
What we do
Trades PPC judged by cost per booked job.
Techzenix is an HVAC PPC agency and plumber PPC agency that manages paid advertising for trades businesses. Home services PPC covers Google Ads search, Local Services Ads and Google Guaranteed, targeted by service area and scheduled around seasonal demand, with call tracking that connects spend to booked jobs. Google ads for contractors is judged here by cost per booked job, not by cost per lead.
Why it misleads
Why trades PPC loses money even when the account is good.
Home services is the clearest example of paid advertising being only half the problem.
Same account, two stories — flip the view.
- Speed to lead
The job goes to whoever answers first
A homeowner with a burst pipe contacts three or four companies within minutes. Conversion collapses after the first hour. If your average callback is two hours, a perfectly managed account still loses most of what it generates. Speed to lead is part of the advertising result whether or not an agency wants to be measured on it.
Ads deliverreportedBooked elsewherereality - Scheduling
Ads run when nobody is answering
Peak search happens in the evening and at weekends, which is often exactly when the office is closed. Either the ads should be scheduled to answering capacity, or missed call handling needs to exist. Paying for emergency clicks that reach voicemail is money set on fire.
24/7 adsreportedVoicemailreality - Campaigns
Everything is repair and nothing is replacement
Emergency repair clicks are cheaper and convert faster, so blended optimisation drifts toward them. Replacement, installation and maintenance plans are where the margin is. Without separate campaigns and separate targets, the account will optimise itself away from your profit.
Cheap leadsreportedNo marginreality - Targeting
The radius is set once and never revisited
Trades have real travel economics. A job forty minutes away at a low ticket loses money once you count the drive. Radius should differ by job type, with replacement work justifying a wider reach than a drain unblock.
Wide radiusreportedLoses on drivereality
What we manage
The account, and the response system behind it.
Our hvac ppc services and plumber ppc services cover the account and the response system that determines whether the account produces anything.
Module 1 / 7
Call tracking and speed to lead
Set up first, measuring callback time and answer rates alongside the account, because they decide the result.
Who we work with
Who we work with.
HVAC contractors
Highly seasonal with a wide gap between emergency repair and system replacement value. Budget timing matters more here than in any other trade.
In practice
What this looks like in practice.
An HVAC contractor, four service areas.
They ran one campaign covering everything with a single thirty mile radius, running twenty four hours a day. Call tracking showed average callback time of three hours forty minutes on form enquiries and 31 percent of calls unanswered during peak season. There were no replacement specific campaigns.
Techzenix installed missed call text back and a fifteen minute response target, split the account into emergency, repair, replacement and maintenance campaigns with different radii, and moved budget ahead of the summer season rather than during it.
The trade that matters
Cost per booked job $390 → $164Enquiry to booked job rate 19% → 44%
- Average callback time3 hours 40 minutes→0 minutes
- Unanswered calls in peak season31 percent→0 percent
- Enquiry to booked job rate19 percent→0 percent
- Cost per booked job$390→$0
- Share of jobs from replacement work18 percent→0 percent
Callback time fell from hours to minutes and the booked job rate more than doubled, because the account stopped losing what it generated to whoever answered first.
How we work
Call tracking first, bidding last.
- 01
Review
We audit your account, your radius and scheduling, your callback times and your answer rates. If the bottleneck is the phone rather than the ads, we will say so first.
- 02
Plan
Campaign separation, radius per job type, seasonal budget plan and response targets agreed in writing before changes go live.
- 03
Build
Call tracking and response handling first, then campaign structure, then bidding. Optimising bids while calls go unanswered improves nothing.
- 04
Launch
Rolled out in stages with monthly reporting on cost per booked job, and budget moved ahead of your season rather than after it.
Why Techzenix
Why contractors choose Techzenix.
We plan around your season
Budget moves ahead of the first heatwave or freeze. Reacting after demand arrives means paying peak prices for a market already served.
We build replacement campaigns
Emergency work fills the schedule at low margin. Replacement and maintenance plans pay for the business and most accounts have no campaigns for them.
We will tell you to hire before you advertise
If your crews are booked out, more leads produce bad reviews rather than revenue. Plumber ppc experts who ignore capacity are selling you a problem.
Pricing
What trades PPC management costs with Techzenix.
$1,500$50,000
At $10,000 a month, a percentage model costs $1,000 more — and gets more expensive every time it spends more of your budget.
Book a 30 minute account review →- Management starts at $1,000 per month as a flat fee for a single trade and service area, scaling with trades and areas covered.
- Standalone account audits start at $800.
- Ad spend is paid directly to Google, never through us.
Straight talk. If your crews cannot take more work, we will decline the engagement and tell you to hire first. More enquiries than you can service damages your reviews, which costs more than the advertising was worth.
FAQ
Trades PPC FAQs
Clicks typically run eight to thirty dollars depending on trade, urgency and location, with emergency terms at the higher end. Management fees are usually $700 to $3,000 per month. Most contractors need at least $1,500 in monthly ad budget per service area for workable volume.
They are complementary. Local Services Ads appear above regular search ads and are charged per lead rather than per click, and Google Guaranteed verification builds trust. Regular search gives more control over messaging and targeting. Most contractors should run both.
Usually response time. Homeowners contact several companies at once and book whoever answers first. If your average callback is measured in hours, most of what the account generates is being booked by someone else before you call back.
Before your season, not during it. HVAC demand can triple in the first week of sustained heat, and everyone raises budgets at once, which raises costs. Moving budget in the shoulder season captures demand as it builds rather than competing at the peak.
Both, in separate campaigns. Repair clicks are cheaper and convert faster, so a blended campaign will drift toward them and away from your margin. Replacement and maintenance plan campaigns need their own budgets and their own targets to survive.
Yes. Roofing ppc has to respond to storm demand within hours rather than weeks, and electrical work splits between emergency callouts and planned installations. The account mechanics are shared across trades but the timing and structure differ.
Explore this cluster
The rest of the cluster.
Search rewards topical depth, so we connect this page with home services marketing and HVAC and plumbing SEO — every page reinforces the others instead of competing.
● Let's grow together
How long does it take you to call back?
Book a 30 minute review. Techzenix will look at your account structure, your radius settings, and how many paid calls are going unanswered. No pitch deck.
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