We report cost per signed case
Lead counts appear as a diagnostic. If your intake data cannot support that reporting, Techzenix builds it before taking the retainer.
Law Firm PPC
PPC For Lawyers Measured In Signed Cases, Because Clicks Cost Fifty Dollars
Techzenix manages legal paid advertising where every click is expensive and most of them are worthless. The work is filtering out the matters you would decline before you pay for them.
Cost / signed case$0▲ the real number
Cost per lead$0◆ misleading
Signed cases0/mo▲ from 11
Out of jurisdiction spend · trend62% → 11%
Google Ads
Local Services Ads
Google Screened
Meta
$2,900 → $940cost per signed case reduced
62% → 11%out of jurisdiction clicks cut as a share of spend
3 channelsGoogle Ads, Local Services Ads and Google Screened for legal practices
What we do
Legal PPC managed to cost per signed case.
Techzenix is a law firm PPC agency that manages paid advertising for legal practices. Law firm PPC covers Google Ads search campaigns, Local Services Ads and Google Screened, targeted by practice area and jurisdiction, with intake tracking that connects spend to signed cases. As a legal PPC agency we work with personal injury, family law, criminal defence, immigration and estate planning firms across the United States, United Kingdom and UAE.
Why it misleads
Why legal PPC wastes more money than any other sector.
Legal has the highest click costs in advertising. That means the same mistakes cost far more here than anywhere else.
Same account, two stories — flip the view.
- Wasted spend
You are paying fifty dollars for people you cannot help
Someone outside your jurisdiction, someone with a matter you do not handle, someone looking for free advice. Every one of those clicks costs what a normal industry pays for twenty. Tight geographic targeting, aggressive negative keywords and practice area separation are not optimisations here, they are the entire job.
$50 / clickreportedCannot helpreality - Cost per lead
Cost per lead is a meaningless number in legal
A firm generating leads at eighty dollars each sounds efficient until you learn it signs one in forty. That is $3,200 per case. Another firm at two hundred dollars per lead signing one in eight is at $1,600. The cheaper leads were twice as expensive. Without intake tracking, nobody can tell which firm they are.
$80 / leadreported$3,200 / casereality - Structure
Practice areas get lumped into one campaign
Personal injury, family law and criminal defence have completely different click costs, conversion rates and case values. Running them together means the profitable area subsidises the unprofitable one and the reporting hides it.
One campaignreportedHidden lossesreality - Intake
The ads work and intake loses the case
Someone clicks a fifty dollar ad, calls, and reaches voicemail. Legal enquiries are frequently urgent and always competitive. Response time is part of the advertising performance whether or not the agency wants to be measured on it.
Ads workreportedVoicemailreality
What we manage
The account, and the measurement that means anything.
Our law firm PPC management covers the account and the measurement that makes the account meaningful.
Module 1 / 7
Intake tracking
Call tracking and intake attribution built first, so every source ties to signed cases rather than to form fills.
Who we work with
Who we work with.
Personal injury firms
Personal injury ppc is the most expensive advertising in any sector, and also the highest value. Getting the filtering right matters more here than anywhere.
In practice
What this looks like in practice.
A six attorney personal injury firm, two offices.
They spent $34,000 a month across paid and purchased leads and reported roughly 180 leads monthly. Nobody had measured signed cases by source. When Techzenix instrumented intake, 62 percent of clicks came from outside their licensed jurisdiction.
We tightened geographic targeting, separated practice areas into their own campaigns, set up Local Services Ads with Google Screened verification, and built intake tracking so every signed case could be traced to a source.
The trade that matters
Leads per month 180 → 96Signed cases per month 11 → 27
- Monthly marketing spend$34,000→$0
- Leads per month180→0
- Signed cases per month11→0
- Cost per signed case$2,900→$0
- Out of jurisdiction share of spend62 percent→0 percent
Lead volume nearly halved while signed cases more than doubled. The leads that disappeared were matters the firm was never going to accept.
How we work
Intake tracking first, bidding last.
- 01
Review
We audit your account, your geographic and practice area targeting, and whether your intake data can connect spend to signed cases. If it cannot, that is the first thing we fix.
- 02
Plan
Campaign structure, jurisdiction targeting, negative keyword strategy and bar compliant ad copy agreed in writing before anything goes live.
- 03
Build
Intake tracking first, then structure, then bidding. Managing a legal account without signed case data is guesswork at fifty dollars a click.
- 04
Launch
Changes rolled out in stages, with monthly reporting that leads with cost per signed case rather than lead volume.
Why Techzenix
Why firms choose Techzenix.
We write ads to your bar rules
Jurisdiction advertising rules confirmed before copy is drafted, not discovered at review.
Flat fee, not a percentage of spend
A percentage model pays an agency to increase your budget in the most expensive advertising market that exists.
We will tell you when paid is not viable
Below a certain budget, legal clicks are too expensive to produce a workable volume. We would rather point you at organic and referral work than take a retainer that cannot succeed.
Pricing
What law firm PPC management costs with Techzenix.
$3,000$100,000
At $25,000 a month, a percentage model costs $3,000 more — and gets more expensive every time it spends more of your budget.
Book a 30 minute account review →- Management starts at $2,000 per month as a flat fee, scaling with the number of practice areas and jurisdictions.
- Standalone account audits start at $1,500.
- Ad spend is paid directly to Google, never through us.
Straight talk. Legal clicks exceed fifty dollars in some practice areas. If your total monthly ad budget is under roughly $3,000, paid search will not produce enough volume to be manageable and we will tell you that on the first call.
FAQ
Law Firm PPC FAQs
Clicks range from around fifteen dollars in less competitive practice areas to well over one hundred in personal injury. Management fees are typically $1,500 to $6,000 per month, or a percentage of spend. Most firms need at least $3,000 in monthly ad budget for paid search to produce workable volume.
It depends entirely on case value. A personal injury firm may accept $2,000 per signed case where a family law practice cannot go above $600. The number only means something next to your average case value, which is why cost per lead is not a useful benchmark in legal.
Usually yes. They appear above regular search ads in many legal results and are charged per lead rather than per click. They require Google Screened verification including background and licence checks, which takes time to arrange but acts as a barrier to competitors too.
Ask what they report on and how they are paid. A legal ppc agency reporting cost per lead and charging a percentage of spend has aligned its incentives against yours twice. Ask specifically whether they will connect spend to signed cases, and how.
It is legal in most jurisdictions and it is contested. It can work, and it invites retaliation that raises costs for everyone including you. It also carries bar advertising considerations in some states. Make it a deliberate decision with your counsel rather than a default tactic.
Yes, and they should always be separated into their own campaigns. Practice areas differ enormously in click cost, conversion rate and case value. Running them together means one subsidises another and the reporting conceals it.
Explore this cluster
The rest of the cluster.
Search rewards topical depth, so we connect this page with law firm SEO and marketing for law firms — every page reinforces the others instead of competing.
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What does a signed case actually cost you?
Book a 30 minute review. Techzenix will look at your account targeting, your intake data and how much of your spend is going to clicks you could never convert. No pitch deck.
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